If there is one constant in the PC market, it is that change is inevitable… and yet it usually happens suddenly with little warning. For example, while yes, there have been many companies that have tried to dethrone ASETek as the de facto All In One OEM/ODM of choice… few have done anything other than nudge the needle. Thanks in no small part to MSI, it appears that ASETek’s rule is about to a lot less certain. 2027 is going to be a very, very interesting year in the All In One CPU cooling marketplace. We say this as MSI has opted for an entirely different company for their premium, flagship MEG lineup of AIO cooling solutions. To be precise, they have partnered with LuxShare Thermal Technologies to co-develop their all-new MEG CoreLiquid E15 360.
While few consumers will know the name, this enterprise-oriented mega-manufacturer has been around for nearly as long as we have been reviewing hardware. A company that quietly, behind the scenes, helped build Apple into the juggernaut they are today… with everything from AirPods to iPhones coming out of their OEM factories. A company that, if you go for liquid cooling in your HyperScale/AI/etc. datacenter, you almost inevitably have them on your short list – as they are one of the few you can trust to turn your billion-plus plans into reality.
While a nearly peerless pedigree is all well and fine, Luxshare-Tech is also a company that is fairly easy to work with. They are not a ‘‘if the cash is there, we don’t care” builder who will build you a product inside out and out of tofu just because you messed up the blueprints or RFQ, and they are going to adhere to the very letter of the contract. Nor do they suffer from Not Invented Here Syndrome. Instead, they will work with you as equals to optimize and co-develop a product so it reaches its full potential… obviously while also making an extra buck in the process. Even if that means thinking so outside the box you don’t even see the box anymore.
This combination of experience and forward-thinking philosophy is important to keep in mind as the MPG CoreLiquid E15 is a next-generation AIO with market-busting innovative features. Some of which we are unaware of ever being used in an AIO and others so radical that, at best, only a handful of previous examples of exist in the real world. Take, for instance, the easily swappable LCD topper. Sure, G.Skill (who also tapped Luxshare-Tech for it) has their GA800. A new AIO which also has a tool-less magnetic-based LCD topper… but the E15 uses an AMOLED (with 110° viewing angle for those deepest of deep blacks) curved LCD screen with dual zone capability. Equally impressive is that this 6.67-inch screen comes with a ‘2K’ resolution for darn near razor-sharp ‘3D’ images to be displayed convincingly. In typical MSI fashion, this topper also acts as a next-gen ‘EZ Cap’ type covering to hide the inlet/ports to further declutter and refine the final build’s look.
Also firmly in the “why didn’t anyone think of that before” category is the fans come as a prepackaged subassembly packed with features that firmly show MSI did not just put out an RFQ; rather, they were obviously active participants in the E15 design. Think real-time monitoring of static pressure blockages so that the other fans can compensate for, say, a book being placed on top of your PC case and partially blocking the E15’s exhaust. Think counter-rotating central fan for decreased noise, and better laminar airflow. Then think a noticeable lack of rat’s nest wiring… as this ‘block’ is sealed and comes with an integrated EZ_Conn header that directly attaches to the radiator block. In fact, only a single USB Type-C cable is needed for everything. The fans, the ARGB lights, the water pump? All via one cable… that can be connected to MSI’s custom EZ-Conn (aka “JAF_1”) header. Resulting in insanely clean final builds.
When one then mixes in the beefy, but not too beefy, 30mm thick radiator, which has been optimized for performance and ease of use, the CoreLiquid E15 360 is one heck of a Halo product. Which is a good thing, as this new Beast From the East will run you a cool $599 CAD ($399 USD). A price that certainly puts the “E” in MSI Enthusiast Gaming. Let’s see how MSI will try and prove this is more a “Halo” model designed to generate excitement and prestige for MSI… rather than a misguided vanity project that somehow got greenlit. Put another way, is the new MEG CoreLiquid E15 a steaming pile ‘DeLorean’ that will never hit 65, let alone 88 miles per hour, or is it a 2001 Apple iPod that signals the future of an entire industry marketplace? Let’s find out.
