Intel, a leading technology company, has unveiled a significant brand update that sets the stage for the upcoming release of Meteor Lake processors. This major overhaul, the most substantial in 15 years, introduces the new Intel Core Ultra and streamlines the Intel Core processor brands. Alongside these changes, Intel has implemented Intel 3/5/7/9 tiering, evolved the Intel Evo Edition platform brand, and introduced new Intel vPro labels for commercial systems.
The key highlights of the branding update are as follows:
- Intel Core Ultra: This new brand represents the most advanced client processors, showcasing cutting-edge technology and exceptional performance.
- Streamlining Intel Core: The Intel Core processor brand has been simplified to provide clarity and coherence for mainstream client offerings.
- Intel 3/5/7/9 Tiering: Intel is transitioning to a tiered processor naming convention, starting with the upcoming next-generation processors. This approach aims to make it easier for customers to understand and choose processors based on their performance levels.
- Evolution of Intel Evo Edition: The Intel Evo Edition platform brand, known for its stringent standards and verified designs, will continue to evolve to meet evolving customer needs.
- Intel vPro Enterprise and Intel vPro Essentials: Intel has introduced new device labels tailored specifically for commercial systems, enhancing clarity and differentiation in the market.
The significance of this update lies in the upcoming release of Meteor Lake processors, which marks a pivotal point in Intel’s client processor roadmap. These processors will be manufactured using Intel’s cutting-edge 4 process node and will utilize advanced Foveros 3D packaging technology, delivering improved power efficiency and graphics performance. Notably, Meteor Lake will also introduce Intel AI Boost, a dedicated AI engine, making it the first Intel client processor to feature this capability.
The revamped branding structure aligns with Intel’s future client technology roadmap, enabling customers to easily identify and choose the right solutions from Intel’s extensive partner ecosystem. Throughout this transition, the enduring legacy of the Intel Core brand, which has been a cornerstone of the PC industry for nearly two decades, remains intact.
In conclusion, Intel’s major brand update signifies a significant shift in client computing, paving the way for the highly anticipated release of Meteor Lake processors. By introducing new brands, streamlining existing ones, and implementing clearer tiering and labeling, Intel aims to empower customers to make informed choices while reaffirming the prominence of the Intel Core brand.